A successful digital DRS requires the application of ‘unique-every-time’ QR codes to every single item of packaging. This ability to describe, tag and trace packaging at any point in its lifecycle is an essential part of a functioning circular waste economy. But up until now, it has only been possible to print ‘unique-every-time’ QR codes using digital label printing.
Polytag has worked on a system that uses existing plate-printing methods but still delivers ‘unique-every-time’ codes, integrating with existing processes and fully GS1 compliant. The codes offer customer engagement opportunities and will be the future of barcodes at the point of sale.
The GS1 Digital Link QR codes are unique-every-time and transport customers to a landing page when scanned using the native camera app on their mobile phone.