B2B and B2C communication
QR (quick response) codes are scanned by customers’ mobile phones, which leads to a webpage managed by the brand, linking the physical barcode to a digital site, with no app download necessary.
The GS1 Digital Link QR codes can be read at ePOS and by reverse vending machines (RVMs). The codes improve data sharing between all stakeholders in the supply chain.
Utilise the GS1-compliant QR code to engage customers with recipes, competitions, sustainability messaging, ethical sourcing information and nutritional information. In the current information age, consumers no longer need to rely on a product’s packaging to receive all the information they may need, strengthening brand loyalty.