Delivering a Digital DRS in England
During this Digital Deposit Return Scheme (DRS) pilot, we engaged 50 households in Greasby – a large village on the Wirral Peninsula, Merseyside, England.
Each household received two Polytagged items – a bottle of Palmolive, with a code printed on the substrate, and an aluminium can of Lynx deodorant with the code on a sticker*.
Each item had a unique, random code that identified it individually, like a fingerprint. The participants were asked to scan these unique codes with Polytag’s app on their mobile device, once they had consumed the products.
*Note: Through our partnerships with printing providers, we have since found ways to laser etch our codes on aluminium cans at line speeds.