High-speed serialised printing
Polytag’s unique-every-time QR codes were demonstrated. Printing companies thought we couldn’t do it, but Polytag has invested in the technology and has the ability to print up to 150 metres per minute. The technology is entirely retrofittable to current printing processes, and our codes meet GS1 standards.
The codes can be used by companies for marketing and education, as well use for Digital Deposit Return Schemes in future.
The black QR code used within the Polytag solution is developed in line with an open standard.
It is a URL with the product barcode and a serialised code embedded in the data. Because the black QR code is a web address, Polytag has built the capability for brands to host content with an easy-to-use and convenient campaign scheduling tool and landing page builder, accessed through their account dashboard.
Consumers can access this content using their mobile browser – making the tag multifunctional – or ‘poly’ – and delivering ROI.