The unique-every-time QR codes are applied at Co-op’s supplier at the standard label application speeds, meaning no loss to production efficiency. The QR codes are GS1 compliant and take consumers to a Co-op landing page detailing information about both the retailer’s sustainability and charitable commitments. Within the unique-every-time QR code there is a serial number which can be used to handle fraud-proof rewards, assign loyalty points and secure deposit redemptions.
A UV tag layer invisible to the human eye, printed by Tipografic using UV flexographic inks, is also then applied across the label. This UV tag layer enables barcode level information to be captured in the recycling centre and is uploaded to Polytag’s intuitive, cloud-based analytics dashboard, providing the retailer with real-time insights on whether the packaging is actually recycled, and in what volumes.