The opportunity is running on Ocado’s own milk lines, with the potential for expansion in the near future. The scheme enables Polytag to prove the appetite for a Digital Deposit Return Scheme in an industry led project, using GS1 Digital Link QR codes.
The unique-every-time QR code enables customers to redeem 20p due to a decreased chance of fraud. Once scanned, it can’t be scanned again.
The QR code also transports customers to a landing page filled with informative sustainability and recycling information. The inital pilot was launched in November 2022 and has expanded to more milk lines and has no end-date in sight.
The QR codes are GS1 approved and printed by Interket UK. The method of printing is a world-first, and gives each item of packaging its own identity, finally giving brands deeper insight into the packaging lifecycle. Now, Ocado can know how their packaging is disposed of and recycled.