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Meet the Polytag team

The Polytag team is a group of innovators that are bringing game-changing digital technology that enables a packaging circular economy.


Alice Rackley

Alice has built a career delivering transformative digital customer experiences with major high street brands and consultancies, including Marks & Spencer and GS1. She believes sustainability is ‘the next big thing’ that will drive disruption in consumer business.

Alice gets her energy from delivering and doing, not just observing and commentating. She enjoys learning from the experts, making a plan and rolling-up her sleeves to achieve real tangible change that makes a difference.

In her spare time she loves swimming in the sea, reading stories to her children and eating great food with friends. And as a huge David Attenborough fan, she joined Polytag to help Save Our Planet.

Connect with Alice on LinkedIn

Phil Sutton

Chartered Scientist by profession, Phil has been working on the development of products from recycled material since 2000 and has overseen many projects from concept to commercialisation.

Among his most recognised inventions are Durakerb, Duradrain and TexFuel, which are each seen as industry leading within their field.

Phil is the innovator behind the Polytag vision and his extensive knowledge within product design, tooling, materials, manufacture, intellectual property and standards approvals have set a clear path for successful delivery.

He is a member of the Institute of Environmental Science and a Fellow of the Royal Society of Arts.

Connect with Phil on LinkedIn

Brendan O’Neill

Brendan has over 25 years’ management experience in the construction and recycling industries. Working alongside Phil Sutton, he has helped build a group of successful businesses in the recycling sector.

He was trained as an industrial engineer, starting his career in the manufacturing industry before moving into the construction industry – directing projects around the world. He brings skills from these various roles to the recycling industry. In his spare time Brendan loves getting on his pedal bike or motor bike and exploring the beautiful landscapes and nature on the Emerald Isle.

Connect with Brendan on LinkedIn

Kieran O’Sullivan

Kieran has over 40 years’ experience in the telecommunications and ICT industry in senior management, design and implementation roles. He is the technical lead for development of Polytag services and software.

A keen golfer, he enjoys working through the technical complexities of Polytag on the golf course and at his desk! His years of knowledge acquired from working in a range of sectors have given him a breadth of understanding and unique perspective which is instrumental in bringing the Polytag mission to reality.


Ric Exley

Ric has spent over 20 years in FMCG at a senior level, within both global organisations and SME’s. As a result, he understands the commercial reality and impact of change. His main responsibility is to share Polytag’s digital solution, with those looking to maximise the opportunity presented by changes to UK packaging and recycling legislation.

In his spare time, a young family keeps him focussed on the important things in life, exercise provides the adrenalin and the desire to reduce our impact on the planet, is his daily motivation to make a difference.

Connect with Ric on LinkedIn

Steve Dawson

Steve brings a wealth of experience as CEO and CFO of global manufacturing businesses. He has spent many years working in global manufacturing businesses, helping companies commercialise new technologies. At Polytag he will draw on his background in business growth and commercialisation to help Polytag take its game-changing Describe, Tag and Trace sustainability technology to the next level.

Connect with Steve on LinkedIn
Rosa Knox-Bradley

Rosa Knox-Bradley

Prior to joining Polytag, Rosa was Communications Officer at Bryson Recycling, where she worked closely with co-chairs of Digital DRS Industry Working Group – Ray Georgeson of Zero Waste Scotland and Eric Randall of Bryson Recycling. She played an instrumental role in the progress and contribution the group made in the field of Digital DRS.

Rosa is interested in recycling innovation, and passionate about encouraging recycling through clear communication and accessibility, as well as improving traceability in the circular economy.

Connect with Rosa on LinkedIn

The Polytag team would love to discuss a project with you

Let’s talk